You should think twice before giving racist comments, especially if you live in Brazil.

Anti-racism campaigners in Brazil decide to post on a big billboard every single time they find a racist comment on Facebook. Moreover, they even post the billboard near the racist Facebook user’s home and let his or her neighbors to see it.

The project called ‘Virtual Racism, Real Consequences’ is conducted by Criola and it began following racist comments attacking a TV weather presenter Maria Julia Coutinho who is a black Brazilian.

Maria Julia Coutinho / Source: Daily Mail
Maria Julia Coutinho / Source: Daily Mail
English: "If she bathed, she wouldn't get dirty"
English: “If she bathed, she wouldn’t get dirty”

But how do they do that? The campaigners only need to find racist comments and detect the writer’s location using geo-tagging.

“Those people think they can sit in the comfort of their homes and do whatever they want on the internet.” Criola founder Jurema Werneck told the BBC. “We don’t let that happen. They can’t hide from us, we will find them.” she continued.

However the names and faces of the writers are censored as the organization stated on their website that they “had no intention of exposing the aggressors” and they “just wanted to raise awareness”.

“This way people can think about the consequences before posting this kind of comment.” they added.