Yesterday at the CES in Las Vegas representatives Kodak Alaris company announced the resumption of the release of the once popular film, reports Petapixel . In 2012, the production line was closed because of declining sales amid rising popularity of digital photography. But it seems that the trend has changed.
“Return one of the most iconic films due to the growing popularity of analog photography – say in the Kodak Alaris. – Splash such popularity has created a demand for new and old foil products. ”
The decision to revive the Ektachrome film took, listened to the professionals and amateur photographers, who for the past few years are increasingly turning to the photographic film.
“The film, known for its fine grain, pure colors, excellent contrast and tones, to a large extent has become popular thanks to the widespread use of” National Geographic “magazine in several decades,” – say in the Kodak Alaris.
Ektachrome will be available in Q4 2017.